Todays society is constantly engaged in a world of consumerism, based on the desire to purchase commodity goods in ever greater amounts and the seasonal changes in the fashion world are no exception. Fashion trends tend to be an external demonstration of bipolar, all it takes is one celebrity to wear it on the red carpet or ‘Sex and the City’ to be on popular demand and before you know it must be desposed of because the item or entire outfit has now become stylistically obsolete! A comical perspective has been adopted by the majority of society, as the general publics fasination with fashion victims as seen in some of the most prominate magazines. Why is it that most woman desire owning the ‘hottest accessories’? As a result more and more civilans are sucked into the vicious cycle of consumption. In my assingment i aspire to define the stylistic trends of the nessacary accessory the mobile and what fashionistas pursue to achieve.
Nellis’ article on About.com, ‘Hot or Not: When Fashion Trends Die,’ displays the topic in an different light by questioning the fashion cycle and what determines what is ‘hot or not’. The origin of this stylistic obsolecence is an issue i will raise in my assesment.
The primary source http://www.carsonkressley.com was a valuble insight of a fashionista as Carson Kressley is currently a celebrity stylist whom is ultimately influencing societies fashion trends as individuals value his style statements.
The Press Release ‘Fashion Trends: Must we follow them?” (2008) was an invaluable primary resource which contrasted previous sources supporting my hypothesis as it addresses identity formation and non conforming to the mainstreem quo as stated “seasonal change cues fashion media editors to present the public with “must have” and “no-no” listings.
Addressing consumerist side of electronics combined with the fashion trends of my other sources GreenPeace’s online article illustrates the contribution to e-waste that mobile phones have. http://www.stltoday.com/stltoday/entertainment/stories.nsf/music/story/05DE7908EF58CD9B862576EB0014703D?OpenDocument
http://joshspear.com/?tag=mobile-phones . A blog about trendspotting, the nessacary accesory the mobile phone was an interesting spin on how ewaste in intertwined with the fashion end. As moblie phones are constantly being broken, dropped and just suffering the impacts of everyday life. The on going need and hoarding of phones has its ecological impact on E-waste dumps.
‘The Fashion System’ Barthes’s (1983) book ,combining primary and tertiary information was another intriuging source as the content focused on the construct of the fashion pyramid.
http://www.gbguide.com/blog/shopping/history-of-mobiles-sales-statistics-and-latest-mobile-phones was useful for the statistics shown as the consumption of the mobile fone has increased over the last twelve years, surely this must be saying something about the not only the evolution of technology but the new generation of fashion.
Providing a suprising wealth of information which was specific concering the topic and including the sociological reasons was the tertiary source ‘Fashion and its Social Agendas: Class, Gender, and Identity in Clothing’ by Crane (2000).
The online article ‘Throwaway fashion: buy it, wear it, bin it,’ by Tilley (2008) is an advantagous secondary source as it concerns the current statistics from the TCTIFA; regarding the average amount of clothing items purchased per year and the decline of quality donations to charities, a reflection of the e-waste phenomenon perhapse.
The online article ‘Cell phones are a must have accesory for concertgoers’ by C. Johnson (2010) portrayed the impact that the technological trend has has on society creating a dependance on an object.
http://www.pbs.org/newshour/infocus/fashion/whatisfashion.html, online article that defines what fashion is and the reasons behind the trend, asnwering the common questions raised.
REFERENCES:
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Barthes, R (1983), ‘The Fashion System,’ University of California Press, United States of America, Ch 18.
Crane, D (2000), ‘Fashion, Identity and its Social Change,’ in Fashion and its Social Agendas: Class, Gender, and Identity in Clothing, University of Chicago Press, Chicago, pp 1-24.
Johnson, C, (2010) ’Cell Phones are a must have accessory for Concertgoers’, Access date: 26/3/2010, http://www.stltoday.com/stltoday/entertainment/stories.nsf/music/story/05DE7908EF58CD9B862576EB0014703D?OpenDocument
Kressley,C (date unknown), Access date: 26/3/2010 http://www.carsonkressley.com
Nellis, C (Date Unknown), ‘Hot or Not: When Fashion Trends Die,’ About.com Guide, Access date: 24/3/2010, http://fashion.about.com/od/latesttrends/a/trendover.htm-
Spear,J (2009) , ‘Trendspotting; Mobile Phones’, Access date: 25/3/2010, http://joshspear.com/?tag=mobile-phones
ReDress Consultancy-South Africa, (2008), ‘Fashion Trends: Must we follow them?’ Media Release, Access date: 25/3/2010, http://www.prlog.org/10112354-fashion-trends-must-we-follow-them.html
(2009), ‘History of mobile sales statistics and the latest Mobile Phones’, Access Date: 24/3/2010,http://www.gbguide.com/blog/shopping/history-of-mobiles-sales-statistics-and-latest-mobile-phones
Tilley, E (2008), ‘Throwaway fashion: buy it, wear it, bin it,’ The Courier-Mail, Access date: 26/3/2010, http://www.news.com.au/entertainment/fashion/throwaway-fashion-buy-it-wear-it-bin-it/story-e6frfn7i-1111116997402