No pain.. No gain.. is it??..

ISP filtering is a key component of the Australian Government`s cyber-safety plan. The objectives of ISP filtering can be to limit the availability of, and access to, harmful or illegal content and conduct, especially for younger generation (Australian Government 2010). According to Australian Government, they are going to implement ISP level internet filtering for all internet service providers. However, there are for and against to the implementation.  Senator Stephen who is the Minister for the Digital Economy announced today that the Australians Government will implement the first phase of the Internet Service Provider (ISP) and also he said that it will not only reduce the online-crime but also protect children from the accessing harmful materials (Australia.edu 2010). In addition, the implementation of ISP is really important and having blacklists of web will be the key to achieve it (Gambling911 2010). However, Telstra, Australia’s largest internet service provider said having large range of blacklists due to filter system will make online safety a bit better but it will not bring about a great advantage (Smarthouse 2009). Politician who have a vague position in terms of the implementation of ISP filtering. According to Senator Ludlam and Minchin, ‘The implementation of the Government’s internet service provider (ISP) filtering policy, including any legislation required to give effect to the policy, will be considered after completion of the current ISP content filtering pilot’ (Green 2010).

References

Australia.edu, 2010, ‘Government to launch the first phase of ISP filtering’ accessed 27/03/10 accessed http://www.australia.edu/Resources/government-to-launch-the-first-phase-of-isp-filtering.html

Australian Government, 2010, ‘Internet service Provider (ISP) filtering, accessed 26/03/10 http://www.dbcde.gov.au/funding_and_programs/cybersafety_plan/internet_service_provider_isp_filtering

Gambling911, 2010, ‘Australia`s communication Minister Senator Stephen Conroy Worst Ever, accessed 27/03/10 http://www.gambling911.com/gambling-news/australia%E2%80%99s-communication-minister-senator-stephen-conroy-worst-ever-040309.html

Gambling911, 2010, ‘Australia`s communication Minister Senator Stephen Conroy Worst Ever, accessed 27/03/10 http://www.gambling911.com/gambling-news/australia%E2%80%99s-communication-minister-senator-stephen-conroy-worst-ever-040309.html

smarthouse, 2009, ‘telstra supports ISP filtering, accessed 26/03/10 http://www.smarthouse.com.au/Wireless_And_Networking/Industry/W9E2A7G6

I think the technology which has made the biggest impact on the way of peoples’ web searching to find information is the invention of search engines. There are a lot of search engines in the world but I would like to address few engines which seem most popular in the world.

Google

Wikipedia

E-Bay

Lycos

Msn search

Yahoo

Fortunately, I could interview my friend whose name is Jung who comes from South Korea; He had an opportunity to survey about the number of the search engine users. The results of his survey is  

Google 32%
Yahoo! 29%
MSN 27%
Etc 11%

(Jung, M, 2010)

Wow, these numbers are HUGE! Don’t you think so?

The most amazing thing during his survey was that no one answered, “I do not use any search engines or have no experienced with search engines”.

Those web sites are popular not only in Australia, but also in the world. Also, amazingly recently, the most exciting thing in the world of web development and Search Engine Optimisation (SEO) has been developed. It allows no longer have to create separate submissions to different search engines. Google, Yahoo and Microsoft have joined together to adopt a universal Web index tool Sitemaps 0.90. Sitemaps 0.90 is an easy way for web developers to notify various search engines and to submit a breakdown of the information of their website.

In addition, it is much faster, efficient and effective way to search engine optimisation. If you want further information, go following website and get it.

http://www.wiliam.com.au/wiliam-technology/search-engine-optimisation

(Legacy search engine optimazation, 2010)

References

Jung, 2010, “The number of the search engine users”, interviewed 13/03/10

Legacy search engine optimazation, 2010, “Search engine”, accessed 14/03/10 http://www.legacywebsitedesign.com/SEARCHENGINEOPTIMIZATION.html